From database to working pipeline in four steps.

Subscribe, filter, score, deploy. Every step builds on the last. Most teams are running scored pipelines inside their CRM within the first week.


Four steps. One week to value.

01

Subscribe to Allocator Intelligence

Get full access to 125,000+ SEC-verified allocator profiles. Filter by mandate, strategy, AUM, geography, vehicle type, and deployment timing. Search the way you'd search for deals — by what actually matters to your raise.

$750/moStart here
02

Build Your Target Universe

We help you segment 125,000+ firms down to the allocators that actually match your Ideal Customer Profile — by company type, AUM, location, current allocation to alternatives, strategy preference, and more. The result is a focused universe that looks like your best LP, not a 10,000-name spreadsheet where most will never write a check.

Day 1Self-serve
03

Schedule a Capital Formation Audit

Once your target universe is built, we run a 2–3 week diagnostic on your pipeline — mapping where capital leaks, benchmarking your infrastructure, and identifying the gaps between your CRM and how institutional fundraising actually works.

Not sure your CRM is ready? Start with a Capital Formation Audit — most firms discover 2–4 infrastructure gaps that would silently kill conversion.
$2,5002–3 weeks
04

Get Real-Time Scoring in Your CRM

After the audit, we install a real-time Priority Score on every firm and contact in your pipeline. Scores flow directly into HubSpot or Salesforce with deal stages, lifecycle properties, and pipeline analytics already wired. Your reps open their CRM and see a ranked pipeline, not a flat contact list.

$25K–$40K3–6 weeks

One score that tells you who to call.

Every firm and every contact in your pipeline gets a Priority Score — a single 0–100 number that tells your reps who to call first.

87

Priority Score

One number that tells your reps who to call first. Updated in real time, at both the firm and contact level. It combines how well an allocator matches your ideal profile with how actively they're engaging with your team — so every rep opens their CRM to a ranked pipeline, not a flat contact list.

Derived from Fit + Engagement · Scored at firm and contact level · Updated continuously
F

Fit

How well does this firm or contact match your ideal allocator profile? Evaluates firmographic and mandate-level alignment against the specific criteria that define your best-fit LP.

Inputs
Strategy alignmentAUM rangeAllocator typeTicket sizeGeographyVehicle preference
E

Engagement

How active is this firm or contact with your team right now? Tracks real interaction signals so you know who's warming up and who's gone cold — before your reps have to guess.

Inputs
Email opensLink clicksWebsite visitsForm submissionsDownloadsMeeting activity
Firm-level + contact-level. The Priority Score runs at both levels. A firm might score high on fit but low on engagement — the mandate matches but nobody's engaged yet. A contact might show high engagement but sit at a low-fit firm — they're interested but probably can't write the check. One number, but it tells two different stories depending on where you look.
AllocatorBase · Scored Pipeline
Firm / ContactTypeAlts %Priority
Meridian EndowmentEndowment34%92
↳ J. Whitfield, CIO89
Pacific Family OfficeFamily Office51%85
↳ R. Tanaka, Head of Alts88
Cornerstone PensionPension22%64
↳ M. Alcantara, Dir. of PE41
Summit Capital HNWPrivate Wealth8%38
↳ D. Chen, Portfolio Mgr52

What changes when your pipeline is scored.

Before

Your team works off flat lists and instinct

Every allocator gets the same weight. Reps chase meetings with firms that feel promising but have no mandate fit. Pipeline reviews are qualitative. Forecasts are guesses. Nobody knows which relationships are actually progressing.

After

Your team works off one number

Every firm and contact has a Priority Score that updates in real time. A 92 means your rep calls them today. A 38 means they stop wasting time. The score accounts for how well the allocator fits your ICP and how actively they're engaging with your team — so your pipeline is always ranked by who to call first, not who had the last meeting.


See your pipeline scored in 15 minutes.

Book a demo. We'll show you live Priority Scores for allocators that match your strategy — including which ones are currently allocating to alternatives.

Book a Demo →
$750/mo to start · HubSpot + Salesforce · No placement fees · View full pricing

See how we implement this infrastructure for your firm. View Services →